D2C personal care brand Nat Habit has raised Rs 142.6 Cr ($15 million) in a Series C funding round led by Trident Growth Partners. Existing investors, including Bertelsmann, Firstport and Linklight Ventures, also participated in the round, along with other investors.
The company’s board has approved the issue of 22.5 lakh Series C preference shares at Rs 633.5 per share to raise the capital.
- Trident Growth Partners Leads the Investment
Trident Growth Partners is investing Rs 91 Cr in the round, while Bertelsmann is contributing ₹37 crore. Linklight Ventures will invest Rs 6.8 Cr, with Mirabilis, Firstport and Dharmayug Investments providing the remaining amount.
Nat Habit plans to use the fresh funds to expand its business, build its brand, meet general corporate expenses and support other business needs. Around Rs 2.6 Cr from the proceeds will go towards reducing the company’s employee stock ownership plan (ESOP) pool.
Following the funding round, Nat Habit’s post-money valuation stands at around Rs 800 crore. Trident Growth Partners will hold an 11.44% stake in the company, while Bertelsmann’s shareholding will reach 17.54%.
Before the latest share issue, co-founders Swagatika Das and Gaurav Agarwal each held a 16% stake in the business, according to the regulatory filing.
- Nat Habit Rebrands as Breathe Life
Alongside its funding plans, Nat Habit has rebranded itself as Breathe Life, marking a shift towards a broader lifestyle brand.
The company started with an Ayurvedic personal care focus and offers products such as shampoos, face washes and moisturisers. With the new brand identity, it aims to expand beyond its original category and build a wider lifestyle proposition.
- Nat Habit’s Financial Performance
Nat Habit has not yet filed its annual financial statements for FY26. In FY25, the company reported revenue from operations of Rs 106 Cr, up 47.2% from the previous financial year.
However, its losses also increased to Rs 29 Cr during FY25, highlighting the need to balance growth with better financial performance as the business expands.
The latest funding gives Breathe Life additional capital to strengthen its brand, grow its business, and reach more consumers in India’s competitive personal care market.
Key Numbers
- Rs 142.6 Cr: Series C funding raised
- Rs 800 Cr: Post money valuation
- Rs 106 Cr: FY25 operating revenue, up 47.2% year-on-year
